Everyone in the events planning industry and owns a website has every opportunity to showcase their services and, more importantly, convert complete strangers to repeat customers provided they actively work to acquire targeted traffic and improve user experience. After all, what every entrepreneur needs is to have the right digital marketing strategies that will ultimately, help increase brand awareness, boost conversion rates, and sales.
So, if you’re just starting out and are trying to get new customers so that you can promote your services, you will need to create an effective lead generation process that can boost the allure of an average product by a 30% and consequently, convert real leads.
For this to happen, you first need to develop a clear and strong brand message that will rally potential clients to take action. In this case, when good old-fashioned advertising is done right, it can significantly drive new visitors and sales.
Some Paid Acquisition Channels
Some paid acquisition advertising channels that typically show the highest ROI, especially if you are looking to reach qualified leads and boost revenue for your event planning business include:
- Google pay-per-click (PPC) advertising
This strategy is ideal for service providers, such as event planners. Why? PPC ads are paid advertisements and will appear at the top of the search results, above the organic listings, and visitors to your site are 50% more likely to convert than organic visitors because PPC ads mainly attract potential clients that are ready to do business. All you need is to choose the right long-tail keywords that will trigger your ad to appear in relevant search results.
- Content Marketing
Users are looking for relevant information, and this strategy can help drive leads to your site, and while you can create content based on trending topics, it’s only prudent to stick to industry-related issues.
By so doing, you get valuable results with your campaign consequently, encourage leads to your page because the information you provide will at best keep visitors to your site interested and engaged with your content and most importantly, attract people who are solely interested in procuring your events planning services.
- Facebook Events
Facebook Advertising is a low-cost marketing strategy that’s ideal for small to large event planning businesses, you can target consumers by demographics, purchasing behaviours, and interests.
For a fraction of the cost, you can upload pictures and videos, publicize your business name, address, contact details to millions of potential customers who can briefly read about your services and any other aspect of your business that is likely to spark user interest and help you achieve multi-level marketing.
- Social Media Marketing
Depending on where your target audience spends the most time, you can use numerous social media platforms such as Facebook, Twitter, Instagram, Pinterest, and LinkedIn to post a variety of content and create an opportunity for new leads to find your business via organic sharing or relevant paid social posts that potential customers are more likely to engage with.